Production companies are represented by logos known as idents. Idents are always shown at the beginning of a film and never anywhere else. A production company will always use the same ident.
The ident of each company is unique and develop over the course of the companies existence. The image is usually relevant to the name, for example Paramount has an image of a mountain and Universal has an animation of the earth from outer space. The Dreamworks ident is interesting because it shows a child floating up holding onto a handfull of balloons, as though they were drifting off into a dream.
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