Vox populi, often shorted to vox pops, translates from Latin to ''voice of the people.'' This refers to the spontaneous gathering of peoples opinion regarding anything in the media industry. They are used to gather a wide range of opinions from a non biased sample group and are often used by broadcasters to show a contrasted and balanced opinion regarding a controversial topic or a topic where a difference in opinion on a person to person basis will be present.
Here is an example of a Vox Pop clip which is a part of our audience research.
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